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Defra Suspends Implementation of ‘Not for EU’ Labeling

Defra Suspends Implementation of 'Not for EU' Labeling Defra, halts, implementation, Labelling, not for eu Food and Beverage Business

The Department for Environment, Food, and Rural Affairs (Defra) has officially announced that it will not move forward with the mandatory introduction of ‘not for EU’ labelling across Great Britain.

Originally slated for implementation on October 1, 2024, the ‘not for EU’ labelling requirement has been halted following a comprehensive consultation conducted earlier this year. The government received substantial feedback from various industry representatives, which ultimately influenced their decision.

In their statement, Defra emphasized that they remain dedicated to safeguarding the continuous supply of supermarket goods to Northern Ireland. Furthermore, they assured the public that they would engage in ongoing collaboration with industry stakeholders to monitor and assure the stability of these supplies as the Windsor Framework is gradually rolled out.

Additionally, the government indicated that it holds the necessary authority to implement ‘not for EU’ labelling in the future if such a measure becomes crucial to secure the stability of supplies throughout the UK internal market. This proactive approach reflects their commitment to adapting to the evolving dynamics of food supply chains.

FDF Expresses Support for Government Policy Update

Karen Betts, the Chief Executive of The Food and Drink Federation (FDF), expressed her satisfaction with the government’s decision. She stated, “We’re very pleased that the new Government has listened to the food and drink industry’s concerns and has responded by maintaining a flexible and proportionate approach to ‘Not for EU’ labelling.”

Betts further emphasized, “Our members are committed to supplying all our products everywhere across the UK, including to Northern Ireland. This more flexible approach will help keep prices down for consumers and assist companies in managing stock and supplies more effectively. Ultimately, it will also eliminate a barrier to investment in UK manufacturing.”

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