In the first quarter, the like-for-like sales (excluding fuel) fell to 2.1%, a decrease from 4.6% recorded in Q1 of 2025/26. Overall sales for Q1 2026/27 showed a performance of 3.1%, down from 4.9% a year earlier.
The grocery segment saw a year-on-year sales growth of 3.6%, totaling £7.6 billion, compared to 5% in the previous quarter of 2025/26.
The retailer described its start to the year as “encouraging,” though it acknowledged that the ongoing conflict in the Middle East created uncertainty for both customers and the business. They are aiming for a total underlying operating profit between £975 million and £1,075 million for 2026/27.
“More people are choosing Sainsbury’s for their big weekly shop. This has driven an encouraging start to the year with continued volume growth and market outperformance,” the company stated.
Simon Roberts, the CEO of Sainsbury’s, noted, “Customers are looking for value now more than ever. We are consistently delivering outstanding quality at great value, so more people are choosing Sainsbury’s for their big weekly shop. This has driven an encouraging start to the year with continued volume growth and market outperformance.”
He further elaborated on their commitment to value, highlighting the significant Aldi Price Match initiative across supermarkets and convenience stores, along with Nectar Prices on approximately 11,000 items. “Leading product innovation and outstanding quality fresh food set our offer apart, with standout performances in summer favourites like berries, barbecue, and deli. Additionally, we are achieving record customer satisfaction scores regarding availability in supermarkets and complete orders through Groceries Online. This reflects our strong operational momentum. This combination effectively addresses key customer moments, as evidenced by our market outperformance during Mother’s Day, Eid al Fitr, Easter, and the May heat wave.”
Continuing, Roberts emphasized, “As customers make more considered food choices, we’re going further to make healthy everyday essentials more accessible and affordable, starting with fibre, fruit, and veg. From new products and reformulations to clear Full on Fibre labelling on over 500 items, we’re simplifying the process for families to make healthier choices.”
With a busy summer of sporting events, including the World Cup, he expressed gratitude to all Sainsbury’s and Argos staff, as well as their farmers and suppliers, for their commitment to serving customers each day.
