PepsiCo is set to resume selling its products through Biedronka, Poland’s largest grocery retailer. The US giant’s products had been absent from Biedronka’s shelves for two years due to pricing disagreements. However, recent reports confirm that an agreement has been reached, allowing PepsiCo snacks and drinks to return to Biedronka stores.
Biedronka, which holds a 20% share of Poland’s food and grocery retail sales, has verified the reintroduction of PepsiCo products. In a statement, Biedronka emphasized the importance of providing customers with a wide range of products at competitive prices.
In a statement to dlahandlu.pl, Dagmara Piasecka Ramos, the general manager of PepsiCo’s business in Poland, expressed satisfaction with the trade negotiations’ positive outcome. Starting in June, popular PepsiCo brands like Pepsi, Mirinda, 7Up, Lipton Ice Tea, Lay’s, Doritos, and Cheetos will once again be available at Biedronka stores.
Earlier this year, PepsiCo faced product delisting at Carrefour’s stores in Poland due to commercial disputes. The conflict was later resolved, leading to the products’ reinstatement.
In 2023, PepsiCo’s Europe division saw a 14% organic revenue growth, contributing to the group’s total net revenue of $91.47bn. The unit’s operating profit also improved significantly.
The first quarter of PepsiCo’s 2024 financial year reflected continued growth with increased revenue and operating profit in Europe compared to the previous year.
As PepsiCo strengthens its presence in the food and beverage industry, the company remains focused on meeting consumer demands and expanding its market reach.
