Food and Beverage Business
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New CEO appointed at Forbidden Foods amidst board reshuffle

New CEO appointed at Forbidden Foods amidst board reshuffle Food and Beverage Business

Forbidden Foods, an Australian healthy food business in the food and beverage industry, has announced key leadership changes and board restructuring. The company has appointed Alex Aleksic as its new CEO, effective from 1 July, following the resignation of its executive chairman. The Melbourne-based company, listed on the Australian Securities Exchange, has seen its current CEO and co-founder, Marcus Brown, relocate to work with the Blue Dinosaur brand in North America, which Forbidden Foods acquired in 2021.

Aleksic joins Forbidden Foods from Lark Distillery, where he served as the CFO. Expressing his excitement about the company’s recent consolidation, Aleksic highlighted the potential for growth in both the US and Australia markets, adding that he looks forward to implementing various initiatives and exploring opportunities that can unlock substantial shareholder value in the near future.

In addition to the CEO appointment, Forbidden Foods has undergone changes to its board. Jarrod Milani, the former COO, executive director, and co-founder, has transitioned to the role of non-executive director, while Tony Rowlinson has moved from non-executive chairman to executive chairman. However, the latest filing from the company revealed that Rowlinson will step down, although the reason was not specified. Forbidden Foods thanked Rowlinson for his dedication to the company and wished him well.

Milani, now in the position of non-executive chairman, commented on Aleksic’s appointment, emphasizing the strengthening of the management team during a crucial phase of growth. Milani highlighted Aleksic’s extensive experience in CFO roles at prominent consumer goods businesses, applauding his strategic acumen and disciplined focus on financial performance and cost management.

Following the leadership and board changes, Forbidden Foods experienced a 21.43% increase in its share price on 30 June, closing at A$0.017 ($0.011).

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