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McCormick aims to double down on innovation in efforts to recover volume

McCormick aims to double down on innovation in efforts to recover volume double innovation, efforts, McCormick, McCormick & Co., volume recovery Food and Beverage Business

McCormick & Co. is set to prioritize innovation as a means to drive volumes, as CEO Brendan Foley recently emphasized the importance of innovation in the company’s long-term strategy. He mentioned that innovation plays a crucial role in boosting their consumer-facing business, resulting in increased volumes in the second quarter. Looking ahead, McCormick plans to double its innovation efforts, with upcoming launches such as Frank’s Scarlet Buffalo and Mango Habanero in the Americas, along with Frank’s RedHot Mayo in the UK and France, expected to contribute significantly to volume growth.

Foley also highlighted the company’s progress in the second quarter, where sales from new products are projected to nearly double compared to the first half, particularly in heat-infused products across their portfolio. Despite a 1% decline in group sales in the second quarter, primarily due to volume declines in the flavour solutions segment, investments in the consumer segment led to significant volume improvement.

In terms of outlook, McCormick remains cautious and reaffirms its full-year guidance. The company’s consumer segment, which includes spices, herbs, condiments, and more, accounts for 57% of sales, while the flavour solutions segment, focused on foodservice products, makes up 43%. Operating income saw an increase in the second quarter, along with a jump in net profit.

As McCormick continues to navigate the ever-evolving consumer landscape, they remain committed to their initiatives and are confident in their progress so far. The company’s outlook reflects a steady consumer environment, with a focus on driving demand and supporting core categories. Overall, McCormick’s ongoing dedication to innovation and strategic investments position them well for sustained growth in the future.

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