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Mars to invest millions in chocolate production in Germany

Mars to invest millions in chocolate production in Germany Mars Food and Beverage Business Mars

In a move to support the growing demand for its Twix brand, Mars is investing €40m ($43.3m) in a chocolate factory in Viersen, Germany. The investment includes the installation of a new packaging line for Twix chocolate bars, allowing for on-site packaging of additional bars.

Evelina Wagner, Managing Director of Mars Confectionery Supply unit in Viersen, stated that a portion of the investment will also contribute to improving the workplace ergonomics on the production lines and supporting more sustainable production practices.

The Viersen site, which is home to more than 320 employees, produces chocolate bar brands like Twix, Balisto, and the boxed Celebrations brand. Currently processing 59,300 tons of chocolate goods per day, Mars aims to increase production to 70,000 tons by 2026/2027.

Across its six sites in Germany, Mars employs over 2,200 workers, operating from locations in North Rhine-Westphalia, Lower Saxony, Bavaria, and its M&M’s flagship shop in Berlin.

Wagner expressed pride in the company’s growth and commitment to reducing energy requirements and emissions at the factory. This investment aligns with Mars’ goal to achieve net zero emissions across its entire value chain by 2050.

Mars previously committed to reducing carbon emissions by 50% by 2030, based on a 2015 baseline. The company has continued to update its emissions targets in recent years, with a focus on sustainability and environmental responsibility.

For more insights on the food and beverage industry trends, food and drink business, and food and drink consumer trends, Mars continues to make strides towards sustainability and emission reduction goals, reflecting its dedication to environmental stewardship.

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