Germany’s Katjes Group has increased its stake in local organic muesli maker Mymuesli to around 56%, becoming the majority shareholder. This move, facilitated through its venture-capital leg Katjesgreenfood, marks a significant investment in the future food concepts market. Mymuesli’s founders, Philippe Kraiss and Hubertus Bessau, still retain approximately 44% of the shares in the group.
According to Mymuesli’s statement, Katjesgreenfood acquired the new shares from the Hamburg-based investor Genui. To finance the acquisition, Katjesgreenfood plans to raise additional capital through various options, including using financing instruments on the capital markets.
This marks Katjesgreenfood’s second majority stake in a business, following its acquisition of UK gluten-free bakery Genius Foods in 2022. The group’s initial 10.1% minority stake in Mymuesli was secured in 2023 for an undisclosed sum. In a LinkedIn post, Mymuesli expressed enthusiasm for the partnership with Katjes Greenfood and their shared values of promoting a balanced diet and positive impact on the planet.
Mymuesli offers a range of customisable organic mueslis to customers in Germany, Switzerland, Belgium, France, and the Netherlands. The company also produces plain and flavored porridges, nut butter balls, and granola bars.
As the food and beverage industry trends towards more sustainable and health-conscious options, this strategic investment by the Katjes Group underscores their commitment to providing innovative products in the market. With a focus on growth opportunities online and offline, Mymuesli is set to continue its mission of offering quality and customizable muesli products to consumers across Europe.