Food and Beverage Business
Finance

Hunter & Gather in the UK secures funding following successful Tesco listing

Hunter & Gather in the UK secures funding following successful Tesco listing Tesco Food and Beverage Business

Hunter & Gather, a London-based better-for-you food business, is gearing up to raise funds through a Series A round next year after securing listings with UK grocery giant Tesco. The company, known for its gluten-free product range including avocado oil mayonnaise, unsweetened ketchup, and collagen peptides, has appointed experienced sales and finance executives in preparation for a retail expansion.

Up to this point, Hunter & Gather has reached over 150,000 households in the UK through its website and Amazon. While the brand is available in retailers like Whole Foods Market, it has not had a presence in the stores of the UK’s major supermarkets. However, Tesco will now stock three avocado oil mayonnaise products as part of its accelerator program, with plans for a year-long shelf placement.

According to Amy Moring, co-founder and CEO of Hunter & Gather, the company differentiates itself by offering a seed oil-free and chemical-free product range. Tesco will stock the classic mayonnaise in 266 stores and flavored varieties in 94 outlets. The accelerator program aims to prove the products’ success within the year.

In addition to targeting US consumers through a direct-to-consumer platform, Hunter & Gather has bolstered its executive team with the appointment of industry experts as sales and finance directors. This strategic move is aimed at positioning the brand for success in the retail sector.

Having achieved revenue of £6.8m ($8.5m) last year, Hunter & Gather expects a significant increase this year. A recent £505,000 bridging round was completed to support cash flow and marketing expenses related to the company’s retail expansion. With plans for a Series A round in the near future, Moring anticipates involving new investors to accelerate growth.

The company’s focus on innovation and market expansion reflects its commitment to meeting the evolving demands of the food and beverage industry. By leveraging its unique product offerings and strategic partnerships, Hunter & Gather aims to establish itself as a key player in the competitive market landscape.

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