Austrian food-tech firm Neoh has attracted significant investment to further its sugar-reduction initiatives, with German retail behemoth Rewe Group stepping in as a key backer.
Founded in 2017, Neoh started as a consumer-oriented entity, offering zero-added-sugar snacks across European markets. Recently, the company introduced a B2B segment that supplies its Zero+ sugar substitute to confectionery manufacturers and retailers, including Rewe’s Billa chain. This strategic expansion aims to broaden its customer base beyond confectionery and into other segments of the food and beverage industry.
Neoh is positioning this latest funding round as a “multi-million-euro investment,” highlighting that it was “multiple times oversubscribed.” According to CEO Manuel Zeller, “Investments of this magnitude are the outcome of thorough analysis and reflect the view that Zero+ is already a deployable solution with global technology leadership for one of the most pressing challenges in food.”
In addition to Rewe, other investors such as food-tech investor Zintinus and Teseo Capital have come on board. Zeller maintains his status as Neoh’s largest shareholder, though he did not disclose his exact stake.
Neoh initially focused as a B2C consumer brand, driven by innovation. Zeller stated, “As we were not satisfied with the taste and performance of standard sugar replacements, we began developing our own sugar reduction formula.” The aim was unambiguous: create a top-quality product without the health issues tied to sugar.
He elaborated on the complexities of sugar reduction in chocolate, noting, “Once we solved the challenge there, it became clear that Zero+ could be applied far beyond chocolate.” The increasing interest from industry partners prompted Neoh to launch its B2B arm alongside its existing operations.
In its latest financial disclosures, Neoh reported consolidated revenue of about €14 million ($16.5 million) for 2025, alongside a net loss of approximately €3 million—an outcome linked to recent fluctuations in cocoa prices. Looking ahead, the company forecasts revenue exceeding €20 million for the current year. However, Zeller refrained from offering projections regarding profitability.
Among Neoh’s consumer offerings, the Crisp’n Cream line has emerged as a leading sales driver. Zeller remarked, “It [Crisp’n Cream] has shown strong rotation data in supermarkets, comparable to leading products in the category.” In many retail spaces, it ranks among the top three products on shelf in terms of sales velocity.
Regarding the long-term revenue composition, Zeller indicated that Neoh plans its horizon until 2028 but has yet to establish a concrete expectation for whether ingredients will eventually outpace consumer products. He noted that this split will largely depend on market conditions and execution strategies.
