Food and Beverage Business

Bramble Foods of the UK acquires The Bay Tree Food Company, a chutney group

Bramble Foods of the UK acquires The Bay Tree Food Company, a chutney group Shelf-stable Food and Beverage Business

British fine foods producer Bramble Foods has acquired local chutney and preserves maker The Bay Tree Food Company, but financial details are not yet disclosed. The Bay Tree is known for developing over 150 artisan chutneys, relishes, sauces, and jams at its factory in Ivybridge in Devon in southwest England. She said: “Being part of a larger group will accelerate the next phase of our development and I’m looking forward to the opportunities that will bring.” According to Emma Macdonald, the company’s founder and CEO, the acquisition is set to propel the company into the next phase of its growth.

As a sign of its continued growth, The Bay Tree sells its products online in the UK through Ocado and Amazon, besides supplying 75 foodservice wholesalers. Moreover, The Bay Tree is also involved in developing own label products and offers bespoke recipe solutions for customers. With a workforce of 65 employees, the company has established a strong position in the food and beverage industry.

In view of the acquisition, Tony Foster, the CEO at Bramble Foods, mentioned how The Bay Tree Food Co. enhances their branded product offering and production facilities, adding, “The Bay Tree Food Co. enhances our branded product offering and production facilities and we’re thrilled to welcome Emma and her team to the group.”

LDC, the investment branch of Lloyds Banking Group, secured a minority investment in Bramble Foods in 2022. This investment was aimed at boosting Bramble Foods’ portfolio and manufacturing capacity at its factory headquarters in Market Harborough. Rob Schofield, a partner at LDC, expressed that The Bay Tree’s acquisition of Bramble Foods will offer “an excellent opportunity to support the growth of its offering”.

As the food and drink business continues to evolve, it is essential for companies in the food and beverage industry to keep up with food and beverage consumer trends. The private-equity group announced its official exit from the UK foodservice supplier Cakesmiths at the end of last year. The wholesale cakes maker has since been acquired by French food group Onoré, indicating the changing landscape of the food and drink industry.

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