Bragg Live Food Products, a US-based apple cider vinegar manufacturer, is currently exploring a potential sale that could place the business at a value of $500m, including debt. According to reports from the news agency Reuters, the California-based company has enlisted the help of Bank of America to assist in identifying potential buyers, which may include private-equity firms.
Established in 1912 by Paul Bragg, the company offers a range of products including salad dressings, seasoning blends, olive oil, beverages, and other food ingredients. However, it is most recognized for its apple cider vinegar. The company’s board is comprised of medical doctors, nutritionists, and scientists, with notable investors such as singer Katy Perry and actor Orlando Bloom.
In 2019, Bragg was acquired by a group of investors led by Swander Pace Capital, along with Dragoneer Investment Group and Pressed Juicery founder Hayden Slater, in addition to Perry and Bloom. Bragg’s products are distributed through supermarkets, e-commerce retailers, and natural food stores in the US and internationally, including the UK.
