Lyle’s Golden Syrup is proud to announce the launch of its first original flapjacks, which will be available in UK supermarkets starting this June. This new product marks a significant entry for the brand into the ambient snack category, blending rolled oats with the classic Lyle’s Golden Syrup to create delicious ready-to-eat flapjacks.
The Lyle’s Golden Syrup Flapjacks offer a delicious and indulgent snacking option, perfectly catering to the on-the-go needs of British consumers. Described as “gloriously gooey and generous flapjacks” with the signature silky-smooth taste of Lyle’s Golden Syrup, this product is set to become a popular choice among snack lovers.
To support the launch of Lyle’s Golden Syrup Flapjacks, a comprehensive six-figure marketing campaign will be rolled out. This campaign includes e-commerce advertising, in-store sampling, and paid social media promotions aimed at reaching a wide audience and generating excitement for the new product.
Nick James, marketing director for Lyle’s Golden Syrup, expressed enthusiasm for this new venture, stating, “We’re delighted to introduce Lyle’s Golden Syrup Original Flapjacks as part of our ongoing commitment to providing quality and enjoyment to consumers. This launch represents a significant move for the brand into the ambient snack category, offering a convenient and tasty treat for our customers.”
Lyle’s Golden Syrup Original Flapjacks will be available in multipacks starting June 2024 at Sainsbury’s and Ocado, with a recommended retail price of £2.50. This product aims to showcase the delicious taste and affordability of Lyle’s Golden Syrup, inviting consumers to enjoy a classic British treat with the iconic flavor that makes them feel “Absolutely Golden.”
