Yakult is excited to announce the launch of its new pan-European campaign, ‘My Yakult’. This campaign aims to reach millions of customers across Europe, including the UK and Republic of Ireland. By leveraging the viral video sensation, the Numa Numa song, Yakult aims to raise awareness about the benefits of its friendly bacteria in increasing bacteria in the gut.
The comprehensive 360-degree campaign utilizes multiple touchpoint strategies to maximize its reach. This includes TV ads, radio ads, out-of-home advertising, social media, and PR activity. Moreover, the campaign will be implemented across Europe and will also feature in-store and shopper marketing initiatives.
Hiroaki Yoshimura, Managing Director for Yakult UK & Ireland, remarks on the importance of increasing awareness of Yakult’s friendly bacteria among the target audience. He highlights that scientific research has proven the efficacy of Yakult in reaching the gut alive and increasing bacteria. To effectively convey this message, the new ‘My Yakult’ creative portrays the joy and feel-good factor that each little bottle of Yakult brings to consumers on a daily basis. By capitalizing on a well-known and beloved song, Yakult aims to make the product’s benefits remain etched in the consumers’ memories.
Yakult’s ‘My Yakult’ campaign is set to create a lasting impact by enhancing awareness about the brand’s friendly bacteria and its positive effects on gut health. Through a wide range of marketing channels and a creative approach, Yakult aims to engage with its audience and reinforce the importance of incorporating Yakult into their daily routines.