A Scottish-based company is poised to revolutionize brain nutrition with innovative coffee alternatives, harnessing the power of nootropics and adaptogens.
Vybey, an ambitious brand dedicated to promoting smarter eating and healthier living, has recently secured a listing at Wholefoods for its nutritionally complete, plant-based powders and ready-to-use meals in a bottle.
This pivotal development positions the Glasgow-based business to introduce its latest offering: Braincare Smart Focus. This groundbreaking brew, derived from medicinal mushrooms, is enhanced with nootropics and adaptogens, and is available in two enticing flavors: Cacao & Matcha.
Co-founder Gordon Belch became increasingly concerned about his escalating reliance on coffee. A popular morning drink, coffee lacks nutritional benefits and is notorious for causing jitters and subsequent energy crashes.
Driven by the need to create an alternative for busy individuals, Belch set out to develop a solution that enhances focus and mental clarity throughout the day, effectively overcoming debilitating brain fog.
The vision was clear: to craft a beverage that prioritizes brain health optimization while boosting overall well-being. This includes sustained energy derived from a selection of trusted ancient ingredients known for their cognitive benefits, such as Lion’s Mane mushroom (for improved concentration and brain health), Maca Root (for increased energy and endurance), Chaga mushroom (a powerful antioxidant), and turmeric (known for reducing inflammation).
“Breakfast is an untapped eating occasion offering so much scope for genuinely holistic brands to prosper,” highlights Gordon. “From day one, vybey’s snowballing status as a category disruptor meant it was well placed to extend its reach beyond basic nutrition to also encompass brain health. Our entire range is meticulously formulated with an array of premium quality, sustainably sourced plant-based proteins and brain health ingredients, including adaptogens, nootropics, and prebiotics.”
