The Impulse Guide is now available online and at selected Unitas Wholesale member depots, providing expert advice and highlighting the core range across confectionery, sweet snacking, crisps, and soft drinks to help retailers maximize their sales and profit. This guide was developed in partnership with our supplier and category experts and is based on market data and insights from our network of wholesalers and industry sources.
Tailored to independent retailers’ store sizes, the Impulse Guide provides a consumer-driven suggested core range as well as efficient management of range change requirements based on customer trends. Updated annually, this guide offers the latest category insights and new regionally tailored planograms.
The focus on value for money and HFSS (High in Fat, Sugar, and Salt) encompasses current legalisation and cost of living crises that impact shoppers today.
“Our network of wholesalers and industry sources brings us the most up-to-date advice relevant to key trading and seasonal times of the year”, says a spokesperson for Plan for Profit. The complete Plan for Profit core range guides series is available in three separate editions to ensure the most current advice.
For added convenience, retailers can also access separate guides for grocery, non-food, chilled & frozen, and licensed & tobacco items. This comprehensive guide provides valuable information to help retailers stay ahead of market trends and increase profitability.
Get a copy of the Impulse Guide today and start managing your store more efficiently and profitably.

