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Tropicana Unveils New Creative Campaign: “Experience the Power of That Juice”

Tropicana Unveils New Creative Campaign: "Experience the Power of That Juice" 'It’s that Juice'" Tags: Tropicana, "Tropicana announces its creative campaign, campaign, Creative, creative campaign, experience, It's that Juice, Juice, Power, Tropicana, unveils Food and Beverage Business

Tropicana Brands Group is proud to announce the launch of an exciting new campaign that will run throughout the year 2023. This bold and inspiring creative not only highlights the brand’s classic chilled range but also introduces its new ambient range.

The introduction of Tropicana’s latest innovation in May has addressed a gap in the market, offering consumers a branded option in the not-from-concentrate ambient juice category. This presents shoppers with the fantastic opportunity to enjoy the exceptional quality and taste of Tropicana for a prolonged period.

Mick Van Ettinger, the Chief Marketing Officer for Europe at Tropicana Brands Group, expresses his enthusiasm about this new campaign. He emphasizes the significance of Tropicana as a market leader and its distinctiveness as a brand. Van Ettinger explains that Tropicana resonates with consumers not only because of its rich heritage but also because of its dedication to using sun-ripened oranges, handpicked at their peak and squeezed within 24 hours. Tropicana isn’t just any juice; it’s the juice that stands out.

Click here to watch the campaign video.

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