Thatchers is excited to introduce its latest addition to the fruit cider range – the Apple and Blackcurrant cider, with a refreshing 4% ABV. This new flavor joins the successful lineup that already includes Blood Orange, Cloudy Lemon, and Rosé.
As a result of numerous consumer requests, Thatchers is now bringing a blackcurrant flavored cider to the Off-trade market, following its popularity as a Fusion flavor in the On-trade sector. It’s worth noting that dark fruit flavors account for well over half of the fruit cider category1, indicating a strong demand. With the continuous popularity of this flavor, especially in Scotland and the North of England where fruit cider is highly favored, there is significant potential to revitalize the category.
Thatchers commercial director, Jonathan Nixon, confirms that the Apple and Blackcurrant cider stands out from other dark fruit and berry ciders on the shelf. This distinctiveness presents a clear opportunity for retailers to benefit from the impressive sales rate of Thatchers’ ciders. This success can be attributed to the company’s unwavering focus on quality and delivering great taste.
The new cider will be available in various packaging options including 4x440ml and 10x330ml can packs, a 500ml single glass bottle, and a price marked pack of 4x440ml cans. These selections offer flexibility and accommodate preferences of different customers.
In summary, the launch of Thatchers’ Apple and Blackcurrant cider brings a fresh approach to the fruit cider category, catering to the continuing popularity of dark fruit flavors. With its unique taste and the reputation Thatchers has built for quality, retailers can seize the opportunity to capitalize on this exciting addition to the market.
