We are thrilled to announce that Fruit-tella chews are making a bold and delicious transition to a fully vegan recipe. This significant change will be implemented across our entire range of chews, including the popular Fruit-tella Strawberry Mix Chews, Fruit-tella Duo Stix, and Fruit-tella Berries & Cherries.
Starting in November, you will find our revamped vegan chews available in all stores near you. To ensure everyone knows about this fantastic transformation, we have planned a range of engaging activities. Brace yourself for targeted social media campaigns, a captivating influencer initiative, and exciting sampling opportunities.
Lauren Potter, our esteemed senior brand manager at Fruit-tella, expresses her enthusiasm for this new chapter: “Fruit-tella has been renowned for its top-notch quality sweets since 1931. We are delighted to now welcome those who embrace a plant-based diet into the fruity fun as well.”
Our passionate team has relentlessly strived to develop a vegan recipe that perfectly replicates the beloved taste and texture of our chews. Rest assured, the new formulation is certain to captivate both loyal consumers and newcomers alike. We cannot wait to extend the Fruit-tella family and see more fans happily indulging in our delightful creations.
In conclusion, we encourage you to mark your calendars for November and get ready to experience the same fruity goodness you love, now with an all-new vegan twist. Stay tuned for more updates as we celebrate this exciting transition together!
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