Spar’s highly anticipated ‘BIG Deals of Christmas’ campaign will be launching in stores across England, Scotland, and Wales on 5 October and will continue until the end of the year. This exciting initiative will feature a new ‘BIG deal’ every two weeks, leading up to the New Year.
Over a span of 14 weeks, Spar stores across the UK (excluding NI) will showcase special offers on festive favorites. As part of this campaign, Spar has collaborated with seven leading brands to secure fantastic promotional offers.
Spar UK’s brand and marketing director, Suzanne Dover, expressed her enthusiasm for the upcoming campaign, stating, “After a challenging year, our shoppers deserve some festive treats. We have worked closely with renowned brands to provide incredible value to our shoppers this Christmas. With our latest value on your doorstep initiative, we are eager to help them make the most of Christmas.”
Accompanying the campaign is a comprehensive national media plan, which includes a £500,000 digital advertising investment. In-store point of sale (POS) material will highlight the remarkable price points, while additional activities in the participating regions, including TV advertisements in the South West and Scotland, will further boost awareness.
To bring the ‘BIG Deals of Christmas’ campaign to life, Spar has developed a series of captivating animations featuring Santa Claus and his mischievous elves, Norty and Näice. These animations accompany each of the seven BIG Deals and are voiced by the legendary actor, Brian Blessed.
As an added incentive, Spar UK is offering stores the chance to win a pair of tickets to the Spar national conference scheduled for March 2024 in Sun City, South Africa. This exciting opportunity will be available through an engaging ‘BIG Deals of Christmas’ display incentive.
Make sure to visit the Spar website at [spar.co.uk/christmas-big-deals](https://www.spar.co.uk/christmas-big-deals) for more information on this extraordinary holiday campaign.
