Food and Beverage Business
Consumer

Soreen debuts exclusive Halloween Scream limited edition

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The Scream range includes two delicious flavors of mini loaves, packaged in eye-catching Halloween-themed wrapping. Each loaf is individually wrapped, making it a convenient and on-the-go snack or a delightful treat after dinner. Not only are these mini loaves incredibly tasty, but they also contain fewer than 101 calories per bar, offering a satisfying yet healthier indulgence option.

Liz Jacobs, the marketing director at Soreen, emphasizes that health is a key consideration for many shoppers during the Halloween season. While it may seem challenging to find a balance between health and treat enjoyment, it doesn’t have to be.

“Our Halloween range not only boasts impressive health credentials but also ensures no compromise on taste. These snacks are not only delicious and treat-like for children but also incredibly convenient for parents. They are compliant with HFSS regulations, rich in fiber, and low in saturated fat. Therefore, they serve as an ideal healthy alternative to traditional sweets during Halloween. Additionally, being vegan-friendly, they cater to individuals following a dairy-free diet.”

The multipacks containing five individually wrapped mini loaves will be available in all major retailers, with a recommended retail price of £1.50.

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