Crave has successfully secured listings in selected Sainsbury’s stores for its recently re-launched vegan snacks: Pickled Onion Noughties and Hot & Spicy Hot Dawgs. These snacks are not only delicious but are also free from allergens, making them suitable for a wide range of consumers.
The success of Crave can be attributed to its tongue-in-cheek approach and playful attitude, which have resulted in some cheeky stunts. One such stunt involved an e-van parked outside Sainsbury’s HQ with a witty message that read: “Dear Sainsbury’s, We got sued, please stock us so we can pay our legal fees. Thanks, Love Crave x.” These unconventional marketing tactics have proven to be effective in capturing attention and generating curiosity.
Crave’s products are the brainchild of food consultant and former chef Rob Brice. He has developed snacks that are not only suitable for vegans and individuals with allergies but are also enjoyable for everyone. With Crave, the days of searching for tasteless snacks are finally over.
Expressing his excitement, Rob states, “We are overjoyed to have Sainsbury’s on board in our quest to banish blandness!” This partnership with Sainsbury’s is a significant milestone for Crave and marks their commitment to providing flavorful snacks for individuals with diverse dietary preferences and needs.
However, Crave’s journey this year has not been without challenges. The company faced a cease and desist order from big multinationals, which led to the re-launch of some of their products. Despite these obstacles, Crave’s perseverance and dedication have paid off, as evident from the support they have received from Sainsbury’s.
The collaboration with Sainsbury’s showcases the high demand for free-from and vegan products in the market. Crave’s success story proves that by catering to the evolving preferences of consumers, challenger brands can thrive and make a significant impact on the industry.
In conclusion, Crave’s new vegan snacks have found their way onto the shelves of selected Sainsbury’s stores. This achievement, fueled by Crave’s unique and playful marketing strategies, highlights the growing demand for allergen-free and vegan options. By continuously pushing boundaries and staying attuned to consumer needs, Crave has cemented its position as an innovative player in the snacking industry.
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