Reina Group, a notable Spanish bakery and dessert company, has successfully acquired the local sandwich-maker, Vital Sandwiches.
The financial terms of this strategic transaction remain undisclosed.
According to a statement from Reina Group, this acquisition enables the company to “further consolidate its position in the food sector” by “expanding” its product portfolio and “creating new lines of business.”
Primarily serving the retail channel, Reina Group aims to enhance its presence in food service as well. The acquisition of Vital Sandwiches aligns perfectly with their strategy for growth, both locally and internationally.
Established in 1993, Vital Sandwiches operates from its facility in Manzanares, Ciudad Real, offering a diverse range of sandwiches categorized as Vital, Gastro, Brunch, and NOW!
Reina Group, which holds brands like Postres Reina, Postres Montero, and Surivan Feel the Taste, is determined to increase its footprint in the “ready-to-eat” products sector, a market they believe is “growing at a rapid pace.”
Alfonso López Rueda, president of Reina Group, expressed, “The incorporation of Vital Sandwiches is a new exciting challenge, entering a new market for us. We are sure that our track record and know-how will provide a new vision and a great boost, which will allow us to reach new consumers.”
Furthermore, this acquisition provides Reina Group with an additional production center in Spain, complementing its existing facilities located in Portugal and the US.
Reina Group’s history dates back to 1926 when the Reina family started a chocolate and nougat factory. Over the years, they expanded into the bakery and festive sweets sector in 1960 and ventured into the dairy dessert market by 1970.
In recent years, Reina Group has pursued an aggressive expansion strategy through acquisitions. For instance, they recently acquired Tradición Casera, a Rioja-based company known for its desserts and yogurts, in September.
Moreover, Surivan Feel the Taste expanded its reach by acquiring Zukán’s semi-finished product line, including syrups and sauces, targeting the pastry, ice cream, and hospitality sectors in November 2022.
In 2021, Reina Group also acquired a majority stake in Condi Alimentar, based in Lisbon, which specializes in powdered desserts and gelatins.
