Premier Foods’ wholesale channel has recently partnered with Surrey County Cricket Club for a one-year collaboration. In collaboration with Bestway and Unitas, the channel is offering convenience retailers an opportunity to win tickets to watch either England vs Australia or England vs New Zealand.
To enter the competition, independent retailers need to purchase five or more price-marked pack (PMP) cases of eligible products from brands like Batchelors, Bisto, Ambrosia, Sharwood’s, and McDougalls/Bero.
Premier Foods’ Customer Director for Discounters and Wholesale, Courtney Lewis, expressed excitement about the partnership with Surrey Cricket Club, recognizing the popularity of cricket among independent retailers. Lewis mentioned that the collaboration provides a great opportunity for both Premier Foods and retailers to celebrate the sport and maximize summer events. The ticket giveaway aims to drive further impulse purchases among customers.
Charlie Buck, the Commercial Director at Surrey Cricket, welcomed Premier Foods to the Surrey family and expressed enthusiasm about the exciting partnership. He mentioned that the collaboration would offer retailers thrilling matchday experiences at The Kia Oval this summer.
To kick off the competition, Premier Foods will be hosting a renowned England cricket star at Bestway Park Royal on July 3rd at 12pm. The star will share insights about their career and interact with wholesale customers throughout the day.
