The upcoming campaign, set to run throughout the summer, aims to demonstrate that Oasis can provide a refreshing boost to our daily lives. Utilizing targeted video content on social media and captivating digital out-of-home takeovers in busy city centers, the objective is to catch the attention of passersby. Quirky headlines such as “Oasis won’t change your life, just your lunch hour” and “A Lifetime of happiness? No. A Lunchtime of Fruitiness? Yes” will accompany bespoke creatives, designed to support the latest Oasis Exotic Fruits Zero Sugar variant. One example of these creatives is “Makes Your Hour Full of Passion (Fruit).”
Martin Attock, Vice President of Commercial Development at CCEP GB, expresses the significance of lunchtime for the growth of juice drinks. He highlights that an impressive 56% of Juice Drinks are consumed as part of a “Meal for Now” occasion. The sales of on-the-go formats within the juice drinks category have continued to exhibit growth in value and volume throughout the past year. It is anticipated that this trend will persist, particularly during the summer season. This campaign intends to ensure that Oasis remains at the forefront of consumers’ minds during their lunchtime shopping excursions, ultimately driving additional sales in-store.
With a focus on young adults in urban centers seeking refreshment throughout their daily activities and to accompany their lunch, this campaign will build upon the success of last year’s Oasis summer campaign.
