According to a new survey conducted for MANE by an independent research agency, consumers’ preferences for plant-based burgers lie in their taste features. Blind-tasting six beef burger alternatives from the market and three prototypes from MANE, 248 consumers from the UK and France gave unbiased feedback on the product’s color, texture, and aromatic profile.
The survey uncovered various drivers of preference and underlined how these potential drivers might vary based on country. The primary usage of plant-based alternatives and consumer preference towards beef analogue products were also understood.
“This research allowed us to understand main usages and uncover what drives consumer preference towards beef analogue products,” said Philippe Lavotte, business developer – plant-based. “It also provided recommendations for plant-based burger brands to finetune their products, if they would like to attract new consumers or sell their products abroad.”
The findings suggest that British and French consumers have similar preferences regarding texture and aromatic profile, despite different consumption habits. Grilled and smoky flavors are popular in both countries.
Overall, the new survey has provided valuable insights into consumer behavior for purchasing beef burger alternatives. As a result, manufacturers will be able to develop more targeted strategies for their product ranges in order to better meet consumers’ needs and preferences.
“The results of this study have been highly valuable for our business,” said Philippe Lavotte. “This information will help us to better guide our R&D development and also to be more accurate in the proposals that we are creating for our customers in the UK and France.”
