Pork Farms has ventured into the meat snacking market with the launch of four new products. These include Pork Farms’ Pork Meatballs, Maple Bacon, Frankfurters, and Bratwurst, now available in major retailers and C&I outlets. These ready-to-eat snacks can also be enjoyed hot, adding versatility to meal occasions.
The decision to enter the meat snacking category comes as it continues to grow at a rate of +10% YoY, now valued at £384m annually (source: IRI Total Marketplace 52wk value sales 24th December 2023). Pork Farms saw an opportunity to leverage its 93 years of pork expertise to appeal to a younger demographic seeking high-protein meat snacks.
This move aligns with Pork Farms’ broader goal of establishing itself as a leader in pork protein. The brand has plans for additional new product development to bring innovation and diversity to the meat snacking sector.
The newly launched products include Pork Farms Pork Meatballs, available at Co-op stores nationwide. These lightly seasoned meatballs can be enjoyed hot or cold, making them a convenient addition to various dishes or a tasty on-the-go snack.
Maple Bacon by Pork Farms, sweetened with maple syrup, offers a unique twist to traditional smoked cooked bacon. This product is suitable for both cold consumption and heating, adding flavor and texture to salads, pastas, and sandwiches.
Pork Farms Bratwurst, seasoned with a blend of herbs and spices, has hit the shelves at Tesco. Best served hot, these sausages serve as a delicious base for hot dogs topped with onions and pickles.
Lastly, Pork Farms Frankfurters, available in Tesco Ireland and C&I in the UK, are cooked and smoked for a protein-packed snack or a BBQ essential.
Nick Partridge, marketing manager at Pork Farms, shared his excitement about the brand’s expansion into pork meat snacking. He emphasized the brand’s commitment to innovation and growth in the category, with a robust pipeline of new product development planned for 2024.
In conclusion, the entry of Pork Farms into the meat snacking market signals a strategic move to capitalize on emerging opportunities and cater to evolving consumer preferences. With a focus on quality, innovation, and growth, Pork Farms is poised to make a significant impact in the pork protein segment.
