Pukka, a leading brand in the frozen food industry, has unveiled an innovative and time-saving solution for convenience shoppers. With the aim to meet the demands of busy individuals, Pukka has introduced a unique format that offers affordable, convenient, and full-on flavor meal options – all ready in just four minutes when microwaved.
Isaac Fisher, the managing director at Pukka, emphasizes that value-seeking consumers no longer settle for just a low price tag. Instead, they expect quality, affordability, and delicious flavors in equal measure. To fulfill these expectations, Pukka has developed a format exclusively for independent retailers that perfectly ticks all the boxes.
The popularity of frozen food is on the rise, presenting an excellent cost-effective option for those looking to save money and reduce food waste. Pukka’s frozen innovation, packed with mouthwatering flavors, has already garnered the attention of millions of new shoppers, challenging their preconceived notions about frozen meals. Now, Pukka aims to bring this success story to convenience stores through its latest launch.
The new Pukka Chicken Pie PMP (Price-marked Pack) is individually portioned and designed to be cooked directly in the microwave, straight from the freezer, in just four minutes. This makes it an ideal choice for busy, on-the-go shoppers looking for a quick and flavorsome hot dinner without the need for an oven. Independent retailers can seize this tremendous opportunity to capitalize on the fast-growing popularity of frozen food and the undeniable magnetism of Pukka’s brand in attracting shoppers.
To cater to convenience and wholesale channels, Pukka’s Chicken Pie will be available at an affordable price of £1.49 (PMP).
For further information, please reach out to Pukka at trade@pukkapies.co.uk.
