Burts is excited to announce the launch of a new addition to its range – the Beef and Mustard hand-cooked Ridges. This delicious new flavour will be available from September 2023 and will join the popular Reaper Chilli & Lime Ridges in Burts’ lineup.
As a brand, Burts is focused on expanding its presence in the hand-cooked crinkle market, and the introduction of Beef & Mustard Ridges is a key part of this growth strategy. CEO Dave McNulty explains, “By offering bold flavors beyond our premium hand-cooked range, we are supporting Burts in our wider plans for growth. This new addition builds on the success of our new product development in 2022. We believe that by entering the crinkle cut market, we can take advantage of the opportunities it offers and keep consumers engaged.”
Burts understands the importance of catering to consumer needs and preferences, and the new 40g single-serve pack size is perfect for snacking on-the-go. This convenient size ensures that consumers can enjoy the delicious taste of Beef & Mustard Ridges wherever they are.
At Burts, we are passionate about our products and ingredients, and we are thrilled to be expanding our range with the latest addition of Ridges. This new flavor will be rolled out to the out-of-home sector, allowing even more people to experience the exceptional taste and quality that Burts is known for.
With the introduction of Beef & Mustard hand-cooked Ridges, Burts is confident in its continued growth and success. We are committed to providing our customers with innovative and delicious snacks that cater to their desires. We look forward to sharing this exciting new flavor with the world.
