PepsiCo has entered the sparkling water market with the introduction of bubly sparkling water, called bubly burst. This new product is a lightly sweetened sparkling water beverage featuring bold fruit flavors, vibrant colors, zero added sugar, and minimal calories. It is available in six delightful flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All flavors are just 10 calories or less, with no added sugar, and are packaged in 100% recycled PET single-serve 16.9oz bottles.
bubly burst will be sold in grocery stores, gas stations, convenience stores, and online across the US. According to Todd Kaplan, chief marketing officer at Pepsi and Sparkling Water, bubly has taken the sparkling water category by storm and has become the #1 brand in awareness and market preference. He stated that as the category has grown, new consumers are seeking options with a slightly sweeter taste while maintaining the same qualities that sparkling water is known for.
Kaplan believes that bubly burst fills this need by offering sparkling water with a burst of fruit flavor. He expressed confidence in the strength of the bubly brand to expand into this new market space and provide consumers with the energetic and playful experience they expect from bubly. The launch of bubly burst is a strategic move for PepsiCo to propel the growth of the bubly brand to new heights and attract a broader consumer base in the sparkling water market.