Squeaky Bean is set to launch its first frozen ingredients range, featuring the plant-based brand’s delicious meat alternative pieces. According to Squeaky Bean, both the Seasoned Chicken Style Pieces and Steak Style Strips cook straight from frozen in just three minutes, catering to the growing number of meat-free shoppers seeking quick and versatile frozen products. The Steak Style Strips have been specifically created to fill a void in the meat-free category for premium frozen steak alternatives, perfectly mimicking the taste and texture of beef steak.
The Seasoned Chicken Style Pieces are seasoned with an expertly balanced blend of salt and pepper, and both products are 100% vegan, high in protein, and low in saturated fat. The new ingredients range is now available in Waitrose stores.
Becky Youseman, marketing controller at Squeaky Bean, expressed the brand’s commitment to creating plant-based options that deliver flavor and texture. She stated, “We’re always looking at how we can help consumers to make easy plant-based swaps into their diet without changing their habits, which is where our new range of frozen ingredients come in. We regularly hear from our Squeaky fans about how they want to cook with our products, and our latest range offers an easy and convenient way to create plant-based dishes with no compromise on taste and texture.”
Youseman also hinted at a promising future for Squeaky Bean, stating that the release marks the start of an exciting year for the brand as it continues to shake up the plant-based category, with a pipeline of impressive innovation set to launch in 2024. According to Vypr Dec 2023, this innovative product range is a significant move in the plant-based market, and Squeaky Bean is poised to make a lasting impact.
For more information about the new frozen ingredients range, visit the Squeaky Bean website.
