Food and Beverage Business
Consumer

Nestlé Introduces New Line-up of Plant-Based Alternatives to White Fish

Food and Drink Technology

Introducing a new range of plant-based fish alternatives, Nestlé showcases its commitment to delivering nutritious and delicious options that meet the growing demand for fish substitutes. With a focus on exceptional taste, texture, and nutritional value, these vegan-certified fish fillets, nuggets, and fingers are an excellent choice for individuals seeking sustainable protein alternatives.

According to Torsten Pohl, the global head of R&D for Nestlé’s food category, these innovative fish alternatives are the result of Nestlé’s extensive expertise in plant-based proteins and their determination to continually provide exciting and satisfying innovations that exceed consumer expectations. Through rigorous consumer testing, Nestlé’s products received high praise for their remarkable resemblance in taste and texture to white fish, making them highly competitive in the marketplace.

Leveraging their extensive plant-based innovation expertise and global reach, Nestlé is set to launch three distinct types of fish alternatives across various markets and brands. In Europe, the Garden Gourmet brand will introduce their marine-style crispy fillet and nuggets, both made from wheat and pea protein. These products not only offer a great taste and texture but also boast excellent nutritional credentials, being high in protein and low in saturated fat. They have also achieved the prestigious Nutri-score A in countries following the Nutri-score front-of-pack labeling system. Available both online and in stores, Nestlé’s fish alternatives will be launching across Europe, including Germany, Spain, Italy, Austria, Poland, the Czech Republic, and Slovakia.

In Asia, Nestlé has already launched their crispy fish-free fingers under the Harvest Gourmet brand in Malaysia and Singapore. Made from a combination of soy and wheat, these fish finger alternatives are a rich source of protein and fiber. Coated with a crispy infusion of herbs like oregano and rosemary, they provide a delightful culinary experience for consumers seeking plant-based options.

Massimo Zucchero, the global category lead for plant-based meals at Nestlé, highlights the company’s ongoing commitment to offering plant-based alternatives to people’s favorite dishes. He emphasizes that these fish alternatives not only enhance mealtime experiences but can also serve as appetizers or small meals. Additionally, they contribute to the reduction of overfishing while safeguarding the biodiversity of our oceans.

These new launches perfectly complement Nestlé’s existing plant-based portfolio, which includes the Garden Gourmet Vuna, an alternative to tuna fish introduced in Europe since 2020. As part of their continuous innovation, Nestlé is actively exploring cutting-edge technologies like precision fermentation and cultured meat to expand their range of animal-free products.

In conclusion, Nestlé’s introduction of their plant-based fish alternatives represents a significant step forward in meeting the increasing demand for sustainable and nutritious protein options. By prioritizing taste, adhering to strict nutritional standards, and leveraging their global presence, Nestlé is poised to revolutionize the market while catering to the evolving preferences of consumers seeking ethical and environmentally friendly choices.

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