The new store, spanning 3,000 sq ft, has created 14 new job opportunities in both full-time and part-time roles. It offers customers a thoughtfully curated selection of Morrisons own brand products as well as popular branded items.
As a well-established East Cambridgeshire business with five generations of history, Fresh & Proper is committed to fostering relationships with local suppliers. The company aims to promote local produce and directly source these items.
The Together with Morrisons concept caters to independent store owners with established local brands and larger stores. In May 2022, the first Together with Morrisons store was opened in partnership with Warner’s, and earlier this year, Jempsons also launched their store (source).
WM Together with Fresh, Joshua James, Fordham, Ely
According to Paul Dobson, sales director of franchise and wholesale supply at Morrisons, the supermarket is thrilled to partner with Fresh & Proper once again in opening another Together with Morrisons store. The collaboration ensures that the Fordham community will have access to a fantastic store featuring a blend of Morrisons own brand products, well-known favorites, and, in the future, locally sourced produce (source).
Managing director Joshua James of Fresh & Proper expresses pride and honor in the partnership with Morrisons and the launch of Together with Morrisons stores in Fordham. With a history of over 200 years in the area, including a farm shop on his grandfather’s farm just three miles away, James is excited to continue serving the local community and providing a diverse range of products to customers (source).
In addition to the Together with Morrisons model, the number of independent retailers opening ‘Morrisons Daily’ stores is steadily rising. This further expands the reach and convenience of Morrisons offerings to customers (source).
