The decision to expand the category stems from months of thorough industry research conducted by the Epicurium team. This research revealed the increasing significance of a wide-ranging crisps selection and customers’ inclination towards snacks that are simultaneously bold and healthy. In light of these findings, the brand is introducing nine new suppliers to its ever-growing list of brands: Savoursmiths, Shore, Mr Trotter’s, Taste of Game, Fairfields Farm, Made for Drink, Howdah, Total XP, and Two Farmers.
The research identified four primary opportunities within the crisp category for the snack industry that the additions address. These include sustainable and independent brands, exotic and bolder flavors, innovative protein snacks, and a focus on healthier living. By expanding further into these areas, Epicurium is ensuring that its crisp category aligns with the evolving tastes and demands of consumers.
In the words of Epicurium’s managing director, Ben McKechnie, “Consumer tastes and demands are changing rapidly, and it is important that retailers recognize this and have the knowledge and products that allow them to react.” This crisp category refresh positions Epicurium to cater to current consumer preferences by offering a range that satisfies all requirements, from healthy protein-based options to more daring and robust flavors.
The newly added brands build upon Epicurium’s already-established crisps range, which now boasts over 200 lines from more than 35 brands. This expansion not only enhances the product offering but also reinforces Epicurium’s position as a leading provider in the market.
In conclusion, Epicurium’s decision to broaden its crisp category exemplifies their commitment to meeting the changing needs of consumers. With these additions, retailers can now offer an extensive range of crisps, spanning various tastes and preferences. By staying reactive to industry trends and constantly evolving, Epicurium solidifies its position as a forward-thinking and customer-centric brand.
