Sainsbury’s and Asda stores nationwide are now carrying the Organic British organic dairy brand All Things Butter’s range of butters. This marks a significant milestone for the brand as it secures its first major nationwide listings across leading supermarkets in the UK.
All Things Butter was launched in November 2023 after receiving pre-seed funding of over £530,000. The brand attracted investment from Hollywood co-founders of Lucky Chap Entertainment, Josey McNamara and Thomas Ackerley, as well as serial investor in consumer brands, Adam Levene.
The organic butter brand aims to disrupt the traditional dairy industry with a chef-led approach that introduces a unique flavour range while highlighting British farming. Since its launch, All Things Butter has seen impressive sales, selling over 100,000 blocks of butter in just ten weeks. The brand has also announced its partnership with RABI, donating 1% of its revenue to support the nation’s agricultural industry.
Co-founder Toby Hopkinson commented on the milestone expansion, stating, “We are excited to collaborate with these supermarkets to enhance our retail presence, support British agriculture, and showcase the versatility of butter in everyday cooking. All Things Butter has an exciting year ahead, so stay tuned for updates.”
The addition of All Things Butter’s range in Sainsbury’s and Asda is an expansion for the brand in the UK market. Currently available in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, as well as at independent and wholesale retailers, the brand is planning to partner with more national retailers in 2024.
