Leading soy sauce brand, Kikkoman, is introducing a new limited edition of its iconic 150ml dispenser bottle.
Around 400,000 of the new bottle design will be available in supermarkets starting now.
Building on the success of previous designs, the latest edition features symbols of sustainability and harmony from Japanese mythology. The plum blossom symbolizes good fortune and reflects Kikkoman’s commitment to preserving natural resources for future generations. The ‘mejiro’ bird, an essential pollinator of plum trees in Japan, is also prominently showcased.
Bing-yu Lee, general manager at Kikkoman UK, expressed his excitement about the new bottle design. He emphasized the brand’s dedication to environmental harmony and sustainable production practices.
“For the first time, this special Limited Edition soy sauce is crafted using ingredients (soybeans, wheat, salt, and water) sourced entirely from the EU. Like the original, it undergoes natural brewing for several months to develop a deep, rich umami flavor,” Lee stated.
Kikkoman Naturally Brewed Soy Sauce holds a dominant position in the market with a 31.7% value share. Its iconic 150ml dispenser bottle is the top-selling sku, accounting for 12.6% of all soy sauce value sales, showing a 3.5% increase year on year (source: IRI 52 w/e 30.12.23).
