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Kellogg’s and STV Children’s Appeal Collaborate for the 2023 Big Scottish Breakfast Initiative

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Kellogg’s, the renowned cereal giant, is proudly endorsing a campaign that fosters unity within communities and aims to support children affected by poverty in Scotland through shared breakfast experiences. With a remarkable 25-year history of supporting school breakfast clubs across the UK, Kellogg’s Breakfast Club Network has provided monetary grants and free food to over 3000 clubs since 1998.

Highlighting this new partnership, STV presenter Laura Boyd visited a breakfast club in Alloa contributing to the launch. Moreover, the Clackmannanshire Schools’ Support Service, located in Tullibody, achieved recognition as the Best Breakfast Club in Scotland at the prestigious Kellogg’s Breakfast Club Awards. Since its establishment in 2019, the club has been serving nutritious breakfasts to 25 students daily, fostering meaningful connections among pupils. The positive feedback from parents emphasizes how the breakfast club has been instrumental in reducing financial strain and morning stress while preparing their families for school.

Breakfast clubs are playing an increasingly crucial role in schools, particularly since a recent survey revealed that 63% of interviewed teachers have noticed a surge in classroom hunger among students compared to the previous year.

Calling on groups of friends, family, colleagues, and classmates from all corners of Scotland, the STV Children’s Appeal and Kellogg’s invite you to host an entertaining breakfast event on a chosen day during the week. Through this event, participants can contribute donations to ensure that children and families in need receive vital support.

Natalie Wright, head of the STV Children’s Appeal, expressed: “Having Kellogg’s as our official partner for the Big Scottish Breakfast feels like a natural fit. Their work through the Breakfast Club Network has made a tremendous impact in alleviating school hunger for thousands of children. It strongly aligns with our core mission to improve the lives of young people affected by poverty in Scotland.”

Kellogg’s Community Engagement Manager, Heather Murphy, expressed excitement about Kellogg’s involvement in the Big Scottish Breakfast this year, pledging support to raise funds for children facing poverty. She emphasized that hunger profoundly affects children in classrooms, inhibiting their ability to concentrate and learn. This is why Kellogg’s champions breakfast clubs, ensuring that children start their day with satiated stomachs and are ready to absorb knowledge in the classroom.

The Big Scottish Breakfast is set to take place from 11th to 15th September, encompassing various locations across Scotland. To contribute and access a fundraising pack, visit “stvappeal.tv”.

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