Announcing its unique ‘Freeze to Win’ competition for the second year running, Jägermeister has once again captivated consumers with a chance to win exciting prizes. With 20,000 entries in 2023, this highly anticipated campaign is back, offering hundreds of mystery prizes to lucky buyers who store their purchased bottle correctly.
What sets these promotional bottles apart is their temperature-sensitive labels. Only when cooled to the ideal temperature of -18°C do these labels reveal secret prize-winning codes. This innovation ensures that every serving of Jägermeister is perfect, allowing consumers to indulge in the ultimate experience.
The details of the prizes are yet to be disclosed, but festival tickets for the most thrilling events of 2024, mini-Jägermeister freezing cradles for home use, Jägermeister e-shop vouchers, premium branded green shot glasses, and much more are some of the coveted rewards up for grabs.
Johnny Dennys, the Head of Brand and Trade Marketing at Mast-Jägermeister UK, explains the intention behind this interactive promotion. He states, “After last year’s successful competition, it was an obvious choice to relaunch this campaign. Not only does it stimulate sales for the UK’s number one shot brand, but it also continues to educate consumers on the best ways to store and serve Jägermeister at home.”
By reintroducing the interactive temperature-sensitive bottles, loyal customers are provided another thrilling opportunity to win incredible prizes and create memories that last a lifetime.
Serving Jägermeister at -18°C, or straight from the freezer, allows the unique blend of 56 herbs, roots, and botanicals to shine. The cold temperature magnifies the perfect harmony of sweet, bitter, and herbal flavors, resulting in a more velvety texture and an incredibly smooth drinking experience.
