Cuban rum brand Havana Club partners with Places+Faces for limited-edition bottle
Havana Club, the renowned Cuban rum brand, has announced a collaboration with lifestyle powerhouse Places+Faces to launch an exclusive, limited-edition bottle. The bottle will be available for purchase exclusively through convenience retailers in July and will subsequently roll out in grocers from August.
This partnership marks the fourth anniversary of Havana Club’s initial collaboration with Places+Faces. As part of this launch, impulse retailers will also offer a special gift with purchase: a set of Havana Club playing cards that showcase various brand serves.
Josh McCarthy, brand director at Pernod Ricard UK, shared his enthusiasm for the collaboration: “Havana Club takes great pride in forging long-term connections with collaborators like Places+Faces. We truly appreciate and value the creative vision and community impact of Ciesay and Soulz. We are thrilled to join forces with them once again, especially as we celebrate the tenth anniversary of their cult fashion brand. Together, we’ll bring the vibrant energy of Havana to the streets of the UK.”
McCarthy further highlighted Havana Club’s solid position as a street culture icon among Generation Z over the years, emphasizing that this partnership is another authentic collaboration from the bestselling rum brand.
The limited-edition bottle will be supported by a comprehensive digital and social media campaign. Additionally, out-of-home advertising will play a significant role in promoting the collaboration. To further enhance visibility, Havana Club has developed a range of point-of-sale (POS) materials specifically tailored for grocery and convenience stores.
