Lauren Meadows, head of UK Brands at St Pierre Groupe, has expressed her excitement about the new product launch, stating that it brings something fresh to their range and stands out on the shelves. However, the true standout feature is the exceptional quality of their Belgian Waffles.
By offering a premium solution in a category that is experiencing 14% growth, St Pierre is able to elevate the everyday. Waffles are not typically seen as a premium product, but St Pierre has managed to change that perception with their innovative new offering.
The Belgian waffles are ready to eat and are completely free of artificial colours or preservatives. Individually-wrapped, they are perfect for convenient on-the-go snacking and can be enjoyed for a variety of meal occasions.
The St Pierre Belgian Waffles with Butter and St Pierre Belgian Waffles with Chocolate Chips are competitively priced at £3.50 for a pack of six.
St Pierre is committed to supporting the product launch through extensive mass sampling, consumer advertising, dedicated social media activity, and an influencer engagement campaign. These efforts aim to encourage widespread usage of the waffle products.
