Introducing a limited-time offer, Haribo delights fans with its latest creation inspired by the captivating creatures that have taken the gaming world and social media platforms by storm. Just in time for the summer holidays, Haribo brings to life these whimsical animals that have captured the hearts of millions.
Haribo Awesome Axolotls are available in compact 160g packs, each brimming with a vibrant assortment of jelly and foam gummies meticulously shaped into adorable Axolotl faces. Indulge in a delightful selection of juicy flavors, including the enticing combination of strawberry, blackcurrant, pineapple, apple, and raspberry.
Peter Robinson, the marketing manager at Haribo, proudly announces the launch of this exclusive limited edition product, stating, “We are delighted to present our customers with the opportunity to try Haribo Awesome Axolotls this summer. With their irresistible and iconic smiley faces, Axolotls have managed to amass more than 3 billion views across social media platforms, exemplifying the essence of Haribo in creating joyful moments that unite families.”
To promote the launch of Haribo Awesome Axolotls on a wider scale, a comprehensive below-the-line marketing campaign has been devised, encompassing strategic PR initiatives and social media engagements.
Starting at a price of £1.25, Haribo Awesome Axolotls will be readily available across the nation starting from the end of July. Embrace the enchantment of these delightful gummies, and savor the goodness they bring to your taste buds.
