Hardys has recently unveiled a fresh and captivating global branding strategy with the motto “The Joy of Certainty”. This new approach aims to appeal to a wider audience and position Hardys as a confident choice in the market.
The branding campaign is intelligently designed to transcend all markets and territories. Through skillful photography, it captures multiple wine moments in a single image, creating a sense of novelty and disruption that will captivate consumers, ensuring they take notice and remember the brand.
Expressing his excitement about the new brand strategy, Tom Smith, marketing director Europe at Accolade Wines, shares, “Hardys has been the leading wine brand in the UK off-trade sector since 2010 and currently ranks as the fifth largest alcohol brand. With our new global creative and out-of-home advertising campaign, we are eager to build upon our success and overcome the previous assets’ shortcomings by presenting our brand with modernity, distinctiveness, and emotion.”
While Hardys’ impressive brand growth is commendable, it is equally crucial for us to enhance awareness and communicate in a distinct manner. With this strategic investment, our primary objective is to reinforce the fact that Hardys is the most reliable and trusted brand in the market, catering to a diverse range of wine discerners and wine occasions, while prominently showcasing our esteemed higher-end portfolio – Crest.
