This year, the Hancocks depot in the city, which has been serving customers for 41 years, has secured support for its top-selling lines, all tailored to specific dietary requirements.
With a range of 200 vegan, vegetarian, and halal product lines spanning a 50ft-long aisle, customers can now find an abundance of delicious treats on both sides of the shelves.
Since the introduction of this dedicated aisle, Hancocks has received a highly positive response from customers, driving store sales up by approximately 40%.
Some of the most sought-after products include the Vegan Assorted Fizzy Mix, Vegan Jully Blue Babies, Vegan Blue Raspberry Bonbons, and Ooze Tubes.
Located on Euroway Industrial Estate, the Hancocks depot supplies confectionery to independent retailers, online businesses, and leisure outlets throughout the city.
Having been a part of the city for over four decades, Hancocks understands the diverse dietary needs of its customer base, which spans across different dietary requirements.
Linda Haley, the store manager at Hancocks Bradford, expressed her delight in sharing the news about their brand-new vegan and vegetarian aisle, which is the first of its kind in any Hancocks store.
She emphasized the importance of meeting customer needs and explained that many of their retail customers specifically search for halal, vegan, and vegetarian options. Consolidating such products in a dedicated aisle simplifies the shopping experience for customers, encouraging them to explore new lines and test their performance in their own stores.
The response from customers has been overwhelmingly positive, and they now enjoy a seamless in-store experience while browsing Hancocks’ diverse range of products.