Ginsters anticipates that the investment in their new brand identity will drive growth and increase market penetration for the brand. Additionally, it will promote awareness regarding the origin and ingredients of their products. According to Emma Stowers, Ginsters’ marketing director, the new brand identity will not only enthuse our retail partners but also strengthen Ginsters’ position as the leading brand in the industry. The new design delivers exceptional visibility, thereby attracting more shoppers to the shelves and making the product portfolio easier to browse, resulting in increased sales conversion. This triumphs for all parties involved. The introduction of the new packaging, commencing from the 30th of August 2023, marks a significant turning point for the Ginsters’ brand, generating excitement and rejuvenating the category.
Ginsters Unveils Comprehensive Redesign
