Frubes Limited Edition Frozen Packs Take Over Summer Snacking Occasions
Frubes, the only yoghurt brand in a tube and with the versatility of freezing, is set to dominate summer snacking occasions with its three limited-edition Try Me Frozen packs hitting shelves. Backed by six-figure investment, summer sampling, media, and social support, Frubes is ready to become the go-to snack for kids and families alike.
“We are confident that kids will love having one of their favourite snacks in a frozen format, especially as the weather starts to warm up,” says Ewa Moxham, Head of Marketing at Yoplait UK. “Frubes can be safely frozen on the day of purchase and offer a fun, mess-free, Calcium, and Vitamin D enriched alternative to a traditional dairy ice lolly.”
Frubes is not just a tasty snack but also a smart choice for minimizing food waste and prolonging the product’s shelf life. With the backing of serious investment and support this summer, Frubes is poised for soaring sales. “We would encourage our retail partners to stock up and give great features to Frubes,” adds Moxham.
Frubes Limited Edition Try Me Frozen packs come with clear communication on the freezing opportunity and are sure to be a hit among families looking for a refreshing and healthy snack during the hot summer months. Don’t miss out on this opportunity to offer your customers a cool and delicious treat that they won’t be able to resist.