The upcoming match in the Women’s World Cup is anticipated to bring in two million fans to their local pubs, bars, and restaurants. This large crowd is expected to be the highest number seen throughout the entire tournament. However, an additional 8.4 million people, accounting for 90% of the total viewers, will be watching the game from the comfort of their own homes. As a result, many convenience retailers may experience an increased demand for snacks and drinks leading up to the 11am game on Wednesday.
Due to the tournament being held in Australia and New Zealand, fans have been presented with early kick off times. This has led to retailers projecting £87.5 million in food and drink sales, as fans will be stocking up on their match day essentials. Items like breakfast and brunch options are expected to be high on shoppers’ lists.
Maureen McDonagh, Senior Vice President International and Managing Director at VoucherCodes.co.uk, noted the following: “Due to the ongoing cost-of-living crisis and the early kick off times, many consumers are choosing to stay home in a bid to save money.” With this in mind, retailers can anticipate a busy period during the penultimate stage of the tournament, as consumers stock up on their match day necessities.
Driving sales for retailers during this time is crucial, and marketing World Cup offers to families is key. The excitement surrounding women’s football and the growing family following it has gained make this an important target audience. By actively engaging with families and highlighting the enjoyment of the tournament, retailers can tap into this potentially lucrative market.
The Women’s World Cup match on Wednesday is expected to draw large crowds to local establishments while the majority of viewers will be tuning in from their homes. Retailers should prepare for increased demand for snacks and beverages as fans stock up for the game. To maximize sales, targeting families and emphasizing the excitement of women’s football is essential. By effectively catering to this audience, retailers have the opportunity to capitalize on this exciting tournament.
