Morrisons, the popular retail chain, continues to expand its franchisee network with the opening of its latest store in Newport, Wales. Located in the Croespenmaen area, this long-established AM Harris store now boasts a revamped format, offering convenient food-to-go options accompanied by a post office. Recently, another store in Burnham, Buckinghamshire, joined the ranks of Morrisons franchisees. Having formerly operated as a Budgens store, it has now undergone a transformation under the Morrisons Daily brand.
The success of the Morrisons Daily concept has delighted the company’s spokesperson, who expressed satisfaction with the progress made thus far. It is worth noting that while Morrisons Daily is continuously attracting independent franchisees, the majority of stores can be attributed to the former McColl’s group. Despite this, efforts to convert many of these McColl’s stores into Morrisons Daily outlets are still underway.
Morrisons Daily has attracted not only prominent independent retailers but also notable groups such as Harvest Energy, Highland Fuels, Rontec, and Sandpiper. This initiative demonstrates the appeal and value of the franchise model, as it allows diverse businesses to collaborate and benefit from the established Morrisons brand.
In summary, Morrisons continues to strengthen its franchisee network with the introduction of new and transformed stores, expanding its reach across the country. This growth is further fueled by collaborations with various independent retailers and groups, highlighting the widespread appeal that the Morrisons Daily concept holds for businesses seeking to gain a competitive edge.
