DrinkWell, the UK’s leading provider of lifestyle alcohol, is excited to introduce Lean Brew and Traces red wine, offering consumers and wholesalers an extensive array of choices. Lean Brew sets itself apart as the cleanest beer on the market, with an ABV of 4.1% and just 4g of carbs, zero sugar, and a mere 99 calories per can. As a result, it boasts a remarkable 35% fewer calories compared to other IPAs on average. The demand for this waistline-friendly IPA has been exceptional, with over 10,000 cases sold since its launch.
Impressively, Lean Brew received the Gold award at the EU Craft Beer Awards in 2023, following its previous Gold wins in 2021 and 2022. To complement the launch of Lean Brew, DrinkWell has also unveiled Cinsault wine as a new addition to its Traces collection. This addition joins the existing Traces Sauvignon Blanc and Rose bottles, both of which are completely sugar-free. Traces Wines have quickly gained popularity and expanded distribution throughout the UK and Europe. Accomplished through innovative techniques, early-ripening, and the use of Grenache, Sauvignon, and Cinsault grapes harvested in the South of France, Traces Wines guarantees a zero-sugar experience.
Notably, each 125ml serving of Traces wine is ABV 11%, devoid of sugar and carbs, and totals a mere 78 calories. Compared to classic French wines, Traces wine is approximately 20% lighter. The production of Traces wine adheres to sustainable practices, making it an environmentally friendly choice. Additionally, Traces wine is suitable for vegans, coeliacs, and individuals following a low-carb diet.
Tom Bell, founder of DrinkWell, recognizes the immense potential in the low carb beer market, which is valued at over $25 billion in the US. However, he notes that British brewers are only beginning to explore this lucrative and highly sought-after sector. Bell comments on the relatively limited options available in the market, particularly for lower-calorie, carb-free, and sugar-free beverages. He states, “Low alcohol options tend to be high in sugar and carbs but are confusingly marketed as the ‘healthy option’. We’re leading the way for consumers looking for a lighter beer, wine, or spirit, while still providing them with the quality flavor and alcohol content they’ve come to know and love.”
With over a decade of experience, DrinkWell takes pride in leading the specialized lifestyle wine and beer market. Through exceptional innovation and product development, the company is poised to spearhead continued growth in the sector. Above all, DrinkWell aims to empower consumers to make informed decisions about their alcohol consumption by offering alternative options to the mainstream.
For more information, visit the DrinkWell website.
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