Doritos is making history with its limited-edition minis Cool Ranch zero gravity-flavored tortilla chips. This groundbreaking initiative marks the first time Doritos will venture into space. These specially formulated chips are designed to retain their zesty Cool Ranch flavor without floating away, ensuring that astronauts can enjoy them in zero gravity.
In a bold partnership with St. Jude Children’s Research Hospital® and the Polaris Dawn mission, Doritos encourages fans to participate in a unique way
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” stated Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause.”
“The limitless possibilities of space inspired us to push the boundaries of what’s possible,” remarked Chris Bellinger, chief creative officer of PepsiCo Foods North America. “This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places.”
Earthbound Doritos enthusiasts can now join the mission and donate at StJude.org/DoritosInSpace for a chance to experience the limited-edition Cool Ranch Zero Gravity chips, packaged in special glow-in-the-dark bags. Additionally, Doritos is committing a generous $500,000 donation to St. Jude to further its lifesaving mission: Finding cures. Saving children. Everywhere.
“We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer,” said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year.”
The mission is scheduled to lift off no earlier than August 26. Meanwhile, visit StJude.org/DoritosInSpace to donate for a chance to sample the limited-edition chips and receive other exceptional rewards. For those who miss the opportunity to try the exclusive, made-for-space chips, the classic version of Doritos minis Cool Ranch-flavored tortilla chips remains available year-round at retail locations nationwide and online here.
