Introducing the Festive Range of Mars Wrigley’s NPD:
This year’s Christmas offering from Mars Wrigley brings a delightful addition to the sharing occasion with the introduction of the Maltesers Christmas Mix. This seasonal treat is designed to be enjoyed with family and friends.
In addition to the new Maltesers Christmas Mix, Mars Wrigley is bringing back two popular favorites for the holiday season: the Celebrations Advent Calendar and the M&M’s Santa. These familiar products are sure to bring joy and excitement to customers.
Here is the full list of products, available from September:
– Maltesers Assorted Truffles 200g, £5.50
– Maltesers Christmas Mix 240g, £5.85
– Maltesers Reindeers 29g, £0.75
– Celebrations Advent Calendar 215g, £11.80
– M&M’s Santa 100g, £2.99
Cybi Capaldi, Senior Brand Manager for Christmas at Mars Wrigley, emphasizes the importance of a compelling range for consumers to enjoy during the festive season. With its well-loved portfolio of iconic brands, Mars Wrigley aims to capture shoppers’ attention by offering a variety of formats. This year’s NPD reflects this commitment, combining successful launches from the past with innovative new products to surprise and delight shoppers.
The record-breaking total grocery Christmas sales in 2022, surpassing £12 billion for the first time, demonstrate the significance of the Christmas period for retailers. Considering the unique circumstances of the previous year, 2021, this year represents a crucial moment for retailers to showcase their exciting Christmas line-up and drive sales.
Mars Wrigley’s Christmas confectionery range is designed to maximize sales during this commercially important time of the year. By bringing back successful Christmas products and introducing innovative NPD, retailers have the opportunity to enhance their Christmas offering and attract more customers.
In conclusion, Mars Wrigley’s festive range promises a delightful experience for customers through a combination of familiar favorites and exciting new products. Don’t miss out on the Maltesers Christmas Mix, the Celebrations Advent Calendar, and the M&M’s Santa. Get ready to make this Christmas season unforgettable with Mars Wrigley’s mouthwatering confectionery range.
