Bio&Me, the leading provider of gut healthy products, is excited to announce the expansion of its gluten-free line with the launch of its first Gluten-Free Porridge Pots. In response to consumer demand, these pots are now available in two delicious flavors, Spiced Apple and Nice & Nutty. With a retail price of £1.30 for a 58g pot, these products can be found in 383 Sainsbury’s stores as well as independent retailers nationwide.
Bio&Me has been at the forefront of providing consumers with gut healthy options that are free from added sugars and hidden chemicals. The team is thrilled that Sainsbury’s shoppers will now have the convenience of enjoying these on-the-go pots. This new listing further strengthens Bio&Me’s presence in Sainsbury’s, which was the first major retailer to support the brand when it launched in late 2019. With this addition, Bio&Me now offers a total of 12 products in the supermarket.
In addition to being gluten-free, these new pots are 100% plant-based and rich in fiber. They are perfect for a gut healthy breakfast, requiring only the addition of water. They also make a wholesome afternoon snack. The Spiced Apple variant contains 11 diverse plant-based foods, including wholegrain oats, apple, almonds, dates, and seeds. The Nice & Nutty variant is packed with 13 diverse plant-based ingredients, including almonds, hazelnuts, pumpkin seeds, and sunflower seeds.
Market data has shown incredible performance for Bio&Me’s current porridge pots, such as Apple & Cinnamon and Super Seedy & Nutty Porridge Pots, which are not gluten-free. These pots have delivered over 50% incremental growth to the category. With this success, Bio&Me co-founder and CEO, Jon Walsh, expressed excitement about the launch of their gluten-free porridge pots into Sainsbury’s. He noted that since introducing their first gluten-free granola last year, they have received numerous requests to expand their product range. Walsh is delighted to meet this demand and offer shoppers two nutritious and convenient gluten-free porridge options that do not compromise on taste. He expressed gratitude to the Sainsbury’s team for their unwavering support.
Dr. Megan Rossi, Bio&Me co-founder, shared her excitement about the new gluten-free launches. She emphasized the importance of offering a variety of choices to meet the needs of everyone, including those with coeliac disease or gluten intolerance.
In conclusion, Bio&Me is thrilled to extend its gluten-free line with the launch of the new Gluten-Free Porridge Pots. These plant-based and high-fiber pots offer a convenient and nutritious option for breakfast or a snack. With the continued support of retailers like Sainsbury’s, Bio&Me is committed to providing gut healthy products that cater to a wide range of dietary needs.
